Campaign Strategies
Strategies to increase participation:
- Have a raffle drawing for everyone that donates
- Give a small token gift to everyone that donates
- Set participation rate as company goal (e.g. 50% participation)
- Have a competition between departments based on participation rate
- Have a pizza party, ice cream social or some other event for those that donate
- One casual day for everyone that donates
- “Sleep-in” pass for everyone that donates
- Make United Way of Pinal County meeting mandatory – serve food and make it fun
Strategies to increase average gift:
- Raffle drawing for those who increase their gift (e.g. by 10%)
- Ask employees to give at least $1 more per week
- Have incentives for various levels of giving
- Set dollar amount as company goal (increase it each year)
- Establish a company leadership level and recognize accordingly
- Hold a leadership giving campaign
- Stress the ease of payroll deduction
Strategies for companies with high participation and high average gift:
- Encourage Leadership Giving – increase participation rate
- Set various levels of Leadership Giving and recognize accordingly
- Identify departments or areas where participation/average gifs are low
- Solicit from retirees
- Provide incentives for first time donors
- Provide incentives for those that increase their donations (e.g. by 10%)
Fun Campaign Ideas & Themes
Themes
- Football Join the Winning Team
- Halloween Be a Winner … Give to United Way
- Sports Be Part of the Winning Team…Give to United Way
- Oktoberfest Make Our Community a Winner … Give to United Way
- Olympics Working Together We Make a Winning Team
- World Series Help United Way Win in Our Community
Fun Events
- Casual Day Softball/Volleyball Tournament Golf Tournament
- Bake Sale Executive Dunk Tank Silent Auction
- Office Olympics Auction Premier Parking Space Sell Popcorn and Drinks
- Pancake Breakfast Company picnic/employee cook out Ice Cream Social
- Pizza Party Invite United Way agency to speak during lunch Voice Mail/ E-mail contest
- Carnival Management Services Auction Halloween Costume Contest
- Pumpkin Carving Contest Children’s Drawing Contest Campaign slogan/theme contest
- Beach Party Cubicle Decorating Contest UWPC trivia contest
- Chili Cook-off Ugly Tie/Ugly Earring Contest Funniest home videos
- Dress-up Day Departmental Penny Wars Baby picture guessing contest
- Car Wash Bingo Staff Recipe Book
Incentives
- Time off from work Casual day Reserved/covered parking
- Tickets to game/movies Grocery certificate Company t-shirt
- Dinner for two Hotel getaway Gift certificates
- Flowers each month for a year “Sleep In” Pass “Leave work early” Pass
- Airline tickets Trophy Extra half hour for lunch per week
- Family Portrait Lunch with the CEO Raffle Drawing
- Lottery Tickets Gas card
